October 2007: Right Brain Thinking
The Click have recently been appointed to create the promotional material for a new creative consultancy service called Right Brain Thinking. The new initiative is operated by Norwich School of Art and Design staff and students.
Partnerships thrive on complementary skills and ambitions. The expertise of a businesses offering deserves to be presented using the best possible creative ideas and methods. This is where Right Brain Thinking comes in. A synthesis of a businesses left brain operational skills and Norwich School of Art and Design’s right brain creative analysis may just be the perfect partnership.
José McGill, Senior Designer at The Click comments:
“Our thinking behind creating the promotional campaign was to represent the fact that Right Brain Thinking isn’t the whole solution. In fact, the whole concept of Right Brain Thinking relies upon the other half of the brain. It’s the process of collaboration between right and left where the magic happens. By showing one half of famous duo’s and partnerships we were able to deliver our message in a lateral and thought provoking manner”.
View the work >